Released on = September 18, 2006, 3:53 pm

Press Release Author = Brian Solis

Industry = Electronics

Press Release Summary = Associate Press Runs Article on HD DVD Formats

Press Release Body = San Jose, Calif., Sept 19, 2006 - Gary Gentile from the
Associate Press (AP) wrote a story on the market\'s reaction to HD DVD players, the
competing formats, and its reluctance to embrace the new technology. The article
included a quote and an action photo of Brian Solis, principal of FutureWorks PR.

According to Gary Gentile, "High-definition DVDs are supposed to provide sharp,
wide-screen images to fill the more than 30 million HD television sets that have
been sold. They are also meant to replace standard definition DVDs, providing
studios with a new source of profits. But after much anticipation, the two competing
formats have debuted to a big yawn."

The article continued, "Brian Solis previews the movie \"Wall Street\" on his home
entertainment system in Redwood City, Calif., on Thursday, Sept. 14, 2006. Solis\'
Oppo Digital DVD player converts the video from standard DVDs to something close to
high-definition quality. Solis was scared off by both the cost of players for
high-def DVDs and the possibility of betting on the wrong of two competing formats.\"

Brian Solis also wrote a summary at PR 2.0 further discussing the market's
apprehension toward adopting HD DVD technology.

(c) Copyright 2006 Associated Press. All right reserved. This material may not be
published, broadcast, rewritten, or redistributed.

Links:
AP Article on Excite: http://apnews.excite.com/article/20060915/D8K4VKV80.html
AP Image: http://www.flickr.com/photos/briansolis/244683381/
FutureWorks PR Agency: http://www.future-works.com
Brian Solis blog post:
http://briansolis.blogspot.com/2006/09/consumers-not-impressed-with-dvd.html
PR 2.0 Blog: http://www.PR2point0.com or http://briansolis.blogspot.com

Tags:

Web Site = http://

Contact Details = Lisa Christopher
lisa@future-works.com
408-428-0895 Ext. 106